I’m Sabrina Maddock, Founder and Wine Director. Based in Sydney, I work with small producers to bring their wines to restaurants, neighbourhood wine bars, indie bottle shops, and your home. I also run events that make people grin and say, “Wow. Let’s do that more often.”
Where it all began.
Before founding Bacchanalia, I was Global Head of Recruitment at Accolade Wines. That role introduced me to the people behind the bottles and made me fall in love with the commercial side of wine: the relationships, the ambition, and the work that turns a producer’s vision into something we enjoy in the glass.
Bacchanalia grew from wanting to play a more hands-on part in that world, championing small producers and connecting their lovingly crafted small-batch wines with Sydney’s wine lovers.
Small producers. Huge personalities.
I’m drawn to family-run producers, many of whom grow their own grapes.
The wines I choose are made by good humans, and their quality makes me proud to represent them. My tasting panel has assessed over 1,700 wines. Only 5% have earned a place in the Bacchanalia portfolio.
I have a particular soft spot for Mediterranean varieties that make me pause, sip again, and go, “Gods alive, that is incredible.”
What’s in my glass?
Amarone has my heart. I also love aged whites, particularly Riesling and Semillon, followed by Cabernet Sauvignon and Chardonnay. My favourite wild cards are Aglianico and Etna Bianco.
Your taste comes first.
You don’t need to know the right terminology or arrive with a favourite grape. Tell me what you enjoy, what you avoid, and what’s on the menu. We’ll start there.
That’s the thinking behind our Wine Club and our Concierge service: a personal approach to discovering wine, with room for both comforting classics and something a little unexpected.
For restaurants, bars, hotels and bottle shops, I bring that same care to choosing wines that suit your food, your customers, and the way you want to serve them. I’m invested in your success.
Let’s find your next favourite.
Whether you’re choosing a case for home, planning a celebration, or building a wine list, I’d love to help.
Sabrina x
